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16 04, 2018

Holistic thinking at Medelhavsmuseet

2018-04-19T10:24:52+00:00 April 16th, 2018|Tags: , , , , , , |

Friday afternoon offered not only sunshine and Cypriote antiquities, but a good meeting with Mathias Bergendahl at Medelhavsmuseet. The museum is in the process of taking their digital and marketing strategy to the next level. They want to offer visitors an experience with a low threshold, where the different information channels – signs, website, audioguide etc. – interact sensibly and seamlessly, from the first image that meets you as you come into the museum.

Having seen an increase of 33% visitors in the last quarter, the museum is doing something right. Mathias puts it down to a new marketing strategy, coordinated together with the program and exhibition departments. Investing in moving image material, making well-produced films about the museums, […]

23 03, 2018
  • beacon

To Beacon or not to Beacon?

2018-04-11T13:25:06+00:00 March 23rd, 2018|Tags: , , , , , |

The idea of improving indoor navigation is a great one and we believe it can assist visitors, improve their experience as well as bypass frustration. Many a time museum-visitors most frequent concern is “Where am I?” or “How do I get to X?” – a concern visitor-centered places want to, and can, respond to.

At our latest seminar, in Lidköping on March 16th, the question of beacons was once again brought up. The interest in this technology never really went away, rather it’s almost as if the small receptors were silently buzzing in the background for museums and other visitor-centered organisations.

First Things First: What Are They?

Beacons are small, wireless locations receptors – easy to hide away – that work with Bluetooth […]