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12 06, 2019

Marvelous Sunne Launches New Guide App

2019-06-13T07:52:53+00:00 June 12th, 2019|Tags: , , , , , , , , |

Sunne, Marvelous Sunne, is located right in the middle of Värmland, a landscape full of contrasts. Culture and the tradition of storytelling are strong in Sunne. This is where the author and Nobel laureate Selma Lagerlöf lived and worked, and her legacy remains strong.

The new OnSpotStory app ‘Sagolika Sunne’ (Marvelous Sunne) offers several tours, packed with inspiring stories. Get to know Selma Lagerlöf’s Sunne, find your way to some of Sunne’s gems and experience Mårbacka estate, the country house where Selma Lagerlöf lived for much of her life.

We are investing in a guide app so that visitors can find ‘the marvelous’. We are making history accessible through every smartphone, where visitors can easily engage in […]

13 03, 2019

Case: Vikingaliv

2019-03-13T13:08:51+00:00 March 13th, 2019|Tags: , , , , , , , , |

Vikingaliv is an experience museum in Stockholm dedicated to the Viking Age and experiencing it in a fast, modern and interesting way.

They wanted a mobile guide solution that was easy to get started with and would match their graphic profile. In addition to this it was important to find a long-term solution that would cater to an international audience as they have many tourists visiting from abroad.

Check out the case film we did together with Vikingaliv to learn more about the collaboration!

 

16 04, 2018

Holistic thinking at Medelhavsmuseet

2018-04-19T10:24:52+00:00 April 16th, 2018|Tags: , , , , , , |

Friday afternoon offered not only sunshine and Cypriote antiquities, but a good meeting with Mathias Bergendahl at Medelhavsmuseet. The museum is in the process of taking their digital and marketing strategy to the next level. They want to offer visitors an experience with a low threshold, where the different information channels – signs, website, audioguide etc. – interact sensibly and seamlessly, from the first image that meets you as you come into the museum.

Having seen an increase of 33% visitors in the last quarter, the museum is doing something right. Mathias puts it down to a new marketing strategy, coordinated together with the program and exhibition departments. Investing in moving image material, making well-produced films about the museums, […]

22 02, 2018

What to say and how to say it?

2018-03-14T14:47:37+00:00 February 22nd, 2018|Tags: , , , |

What story do you want to tell and who do you want to reach? What defines a good speaker? How to market a guide once it’s finished?

A fruitful seminar about content today, exchanging ideas and experiences with Järfälla kommun, Solna stad and Stockholms läns museum.

This question was our point of departure, found in the Europeana Impact Playbook:

In an age in which we are overloaded with information but craving for meaning, how do we engage and activate people (with culture)?

Have a look at our guide to content here.