fbpx
16 04, 2018

Holistic thinking at Medelhavsmuseet

2018-04-19T10:24:52+00:00 April 16th, 2018|Tags: , , , , , , |

Friday afternoon offered not only sunshine and Cypriote antiquities, but a good meeting with Mathias Bergendahl at Medelhavsmuseet. The museum is in the process of taking their digital and marketing strategy to the next level. They want to offer visitors an experience with a low threshold, where the different information channels – signs, website, audioguide etc. – interact sensibly and seamlessly, from the first image that meets you as you come into the museum.

Having seen an increase of 33% visitors in the last quarter, the museum is doing something right. Mathias puts it down to a new marketing strategy, coordinated together with the program and exhibition departments. Investing in moving image material, making well-produced films about the museums, […]

22 02, 2018

What to say and how to say it?

2018-03-14T14:47:37+00:00 February 22nd, 2018|Tags: , , , |

What story do you want to tell and who do you want to reach? What defines a good speaker? How to market a guide once it’s finished?

A fruitful seminar about content today, exchanging ideas and experiences with Järfälla kommun, Solna stad and Stockholms läns museum.

This question was our point of departure, found in the Europeana Impact Playbook:

In an age in which we are overloaded with information but craving for meaning, how do we engage and activate people (with culture)?

Have a look at our guide to content here.