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11 04, 2018

A Tale of Two Trends

2018-08-29T11:25:49+00:00 April 11th, 2018|Tags: , , , , , , |

1. Custom is King

Museums and tourist destinations continue to offer visitors options that tailor the visit to specific needs and desires. From what we see, customisation will continue to be in high demand. The attention economy we find ourselves in makes us increasingly choosy and our expectations on any experience continue to grow ever higher.

When entering a museum or tourist destination, visitors may encounter certain annoyances such as long queues, being short on time, a mobile phone running out of battery, needing the toilet, not knowing where to start etc. These situations can be overwhelming and digital tools have a clear role in providing assistance, for example via an app in your phone or an audio guide device handed to […]

22 02, 2018

What to say and how to say it?

2018-03-14T14:47:37+00:00 February 22nd, 2018|Tags: , , , |

What story do you want to tell and who do you want to reach? What defines a good speaker? How to market a guide once it’s finished?

A fruitful seminar about content today, exchanging ideas and experiences with Järfälla kommun, Solna stad and Stockholms läns museum.

This question was our point of departure, found in the Europeana Impact Playbook:

In an age in which we are overloaded with information but craving for meaning, how do we engage and activate people (with culture)?

Have a look at our guide to content here.