TourismMuseum

Sagobygden – the app that carries the storytelling tradition forward

How do you bring a thousand-year-old storytelling tradition into the digital age? Sagobygden (the "Land of Legends"), with its 43 legend sites in Kronoberg County in the southern Swedish province of Småland, needed a new, modern app to improve accessibility and showcase its unique cultural heritage. Together with OnSpotStory, they created a user-friendly solution that carries the stories on – to new visitors and new generations.

About Sagobygden

Sagobygden is run by the non-profit association Berättarnätet Kronoberg and is a unique place where storytelling takes centre stage. With its focus on oral storytelling as both an educational tool and entertainment, Sagobygden has a special place on UNESCO's Register of Good Safeguarding Practices for living heritage. Sagobygden has 43 legend sites spread across the three municipalities of Ljungby, Älmhult and Alvesta, where tales and legends meet visitors out in nature.

The challenge – a new app to improve accessibility

Sagobygden faced a challenge: their old app no longer worked and had even "rusted solid", as they put it themselves. It was no longer accepted by the app stores, which limited visitors' access to the legend sites.

The goal of the new app was clear:

  • Improve access to Sagobygden's many legend sites.
  • Create a modern, user-friendly solution that was easy to manage in-house.
  • Showcase the place and its stories to both new and returning visitors.

The solution – a modern, self-managed app

With OnSpotStory's platform, Sagobygden was able to develop a new, modern app that met all their requirements:

  • Simple navigation that makes it easy for visitors to find the right place and story.
  • Self-management – Sagobygden can update and adapt the app's content themselves, saving time and giving them full control.
  • Visibility for all 43 legend sites in the countryside across Ljungby, Älmhult and Alvesta, which lifts the whole destination.

The result is a user-friendly app that not only makes things easier for visitors but also reduces the number of questions Sagobygden's team used to get by phone.

Choosing OnSpotStory

For Sagobygden, the choice of supplier was obvious. They valued:

  • Clear communication and support.
  • An understanding of their organisation and needs.
  • Flexibility and a solution-oriented dialogue throughout the process.

As Sagobygden already knew OnSpotStory and quickly got answers to their questions, the collaboration felt safe and constructive from start to launch.

We're delighted!
Skärmbild från appen Sagobygden
Skärmbild från appen Sagobygden
Skärmbild från appen Sagobygden
Skärmbild från appen Sagobygden