Rabbie’s Tours – guided tours in Mandarin

Rabbie's Tours runs small-group coach tours through beautiful landscapes in Scotland, Wales and England, where mobile coverage can sometimes be poor. They wanted a multilingual app to share their wonderful stories with visitors who don't speak English.

Challenge

Rabbie's Tours welcomes visitors from all over the world, with charismatic guides who tell stories about interesting places along the way. Many of their guests don't speak English and can't fully follow the guides' fast-paced stories. It was particularly important for Rabbie's Tours to reach Chinese visitors, who make up a large share of their customers and often don't understand English. The app also had to work all over Great Britain, including remote areas without wi-fi.

Solution

Rabbie's Tours knew from the start that they wanted an app, and that it should be in Chinese. They produced the content themselves, focusing on audio files, and OnSpotStory helped add all the material to the system. We then added GPS triggering to the stops in the guides, which means an audio track starts automatically when you're within a certain area.

Users can download all the tours so that they work offline. The maps work offline too, since we used map images.

The app gives our Mandarin-speaking customers a reason to choose us over our competitors. All the feedback we get is outstanding.

David Scott, Content & Brand Manager, Rabbie's Tours