About us
We make apps for places with a lot to tell
We are a tech company, but above all we love nature, culture, history and discovering new places. That's why we make apps and web apps for municipalities, museums and destinations.
Hi!
All around us there are people and places with fascinating stories to tell. The mobile phone is the perfect tool for guiding visitors and sharing both facts and personal stories about the place they are in.
The app helps destinations make information accessible, share events and offer guided tours and digital experiences that help visitors get more out of their visit.
We also love new digital technology – finding smart solutions that solve real problems and improve the visitor experience.
- Guided tours
- 150 000
- Apps
- 45
- Web apps
- 27
Meet us
Staffan Gerlöw
CEO
Anna Furberg
Web and design
Torbjörn Hagenstam
Development
Are you our next colleague?
Do you want to help create engaging digital experiences for some of Sweden's most exciting museums, tourist destinations and municipalities? We're looking for creative, driven people who want to grow with us.
Open positions
Why clients choose us
Accessible to everyone
Our apps make content accessible to everyone, including people with disabilities. For example, the app is easy to use with the phone's screen reader.
From code to audio recording
At our office on Södermalm in Stockholm we spend our days on everything from programming and helping clients to creating AR experiences, writing guide scripts and recording audio.
Fast and flexible
We're not a huge company, which makes us fast and flexible. What our clients say they value most is getting help quickly – and that we understand not everyone's greatest passion is IT.
Meet our clients
We are a long-term partner and develop the platform in close collaboration with our clients. Every year we host the OnSpotStory Day. Here, some of the clients who attended in 2023 talk about what it's like to work with us.
Borås TME
Jamtli
SISAB
Upptäck historien – Stockholm County Museum
#GoTrollhättan
Discover apps we've made
Skövde Streetmuseum
The Skövde Streetmuseum app guides visitors through the historic buildings of Skövde in western Sweden, from 18th-century cottages to the 1960s cultural centre. The town lies between lakes Vänern and Vättern, with Mount Billingen and its nature reserve within easy reach for anyone who wants to combine a town walk with nature.
Nordens Ark
The Nordens Ark app takes visitors at this wildlife park on Sweden's west coast on walks among exotic animals and Nordic heritage breeds, with information that is easy to update in OnSpotStory's editing tool. Through an integration with Swish, Sweden's mobile payment app, visitors can donate any amount right at the enclosures to support the foundation's work for endangered species.
Visit Gammelstad
The Visit Gammelstad app guides visitors through Gammelstad Church Town near Luleå in northern Sweden – a UNESCO World Heritage Site – and the open-air museum Hägnan. Guided walks, audio guides and interactive maps let visitors discover the church town's history, and for children there are quizzes and discovery trails that make the visit both fun and educational.
Our story
- 2008
InfoPhone was founded through the Ringa in service, with its first assignment “listen to stories about Stockholm's sculptures”.
- 2010
The first app was created as the iPhone started to take off in Sweden.
- 2012
The Marrakech Biennale with iBeacons.
- 2013
Started working with Tour-Mate in Canada.
- 2014
Created our first web app with payments.
- 2015
Introduced PLUS devices and built the KulTur app featuring 200 heritage sites.
- 2016
Created the Platsminnen service.
- 2017
Created the Museum Link service and merged with Mobile Storytelling.
- 2018
Created archive databases for The Unstraight Museum and Litografiska museet, among others, connected to K-samsök.
- 2019
Won the Coastal Past project with the Archipelago Foundation, involving Åland and sites in the Finnish archipelago.
- 2020
Expanded our work with the Swedish History Museum, PLUS devices, web apps with payments and audio guide recordings.
- 2021
Created a wiki and moved our entire infrastructure to comply with GDPR, with our own cloud in Sweden.
- 2022
Made the apps' core code accessible in line with the new guidelines.
- 2023
Hosted the OnSpotStory Day for the first time and celebrated 40 apps.
- 2024
Built integrations with external data sources and became the obvious app provider for larger destinations. Hosted the OnSpotStory Day for the second time.
Our partners
Insert Coin
Insert Coin is passionate about gamification and loves games in all their forms. They were formerly Mobile Storytelling, a company focused on game thinking in travel and tourism.
Tour-Mate – Canada
Tour-Mate's high-quality, easy-to-use hardware and software, combined with their approach to content production, gives every visitor a much better experience.
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