Nordens Ark

Nordens Ark is a private non-profit foundation working to secure a future for endangered animals. This popular attraction is at Åby Manor on the Bohuslän coast in western Sweden. Nordens Ark wanted an app to complement the printed map of the park and give visitors more information about the animals.

Challenge

Sustainability is very important to Nordens Ark, and they wanted an alternative to printed maps. It was also essential to share more information about the animals – and to be able to keep it up to date.

As a foundation dedicated to saving endangered species, Nordens Ark relies on donations, and wanted a way to encourage visitors to donate to help the animals.

Solution

A guide app was a great solution, as visitors can use the maps in the app instead of printed ones, reducing the environmental impact. Nordens Ark also appreciated being able to add its own illustrated maps to the guides, giving the app its own identity.

Nordens Ark creates different park walks with information about the animals. The walks are easy to update in the OnSpotStory editing tool, keeping the information current and relevant.

To encourage visitors to support the endangered species, Nordens Ark added an integration with Swish, Sweden's most popular mobile payment app. Visitors can donate the amount they choose at different points along the walks.

We felt an app would be a good complement to the printed map of the park. It's also a way for visitors to get up-to-date information about the animals and what's going on in the park.

Ann Mårtensson, Head of Marketing, Nordens Ark