Visit Varberg – experience scenic Varberg

Discover scenic Varberg, on Sweden's west coast! The Visit Varberg app helps you find cycling and walking routes that lead to well-known attractions, local hidden gems and settings only nature itself can offer.

Challenge

The coastal town of Varberg and the surrounding countryside are made for exploring by bike. Visit Varberg therefore wanted a digital solution for the town's many cycling routes. They wanted to be able to draw the routes on a map and add various points of interest. It was also important that the app had GPS, so users could get notifications when approaching something interesting, or simply when they needed to choose the right way.

For Visit Varberg, a municipal destination company, it was also important that the app met the applicable accessibility requirements, and that there was both room for development and free support.

Solution

We created a native app, Visit Varberg, designed in line with Varberg's visual identity. We also implemented Varberg's own icons, so that visitors recognise the design language throughout the app.

The app's guide features also work perfectly for cycling routes. As Varberg already had its routes as KMZ/GPX files, it was easy to add them to the underlying digital map. Bike pumps were marked, along with toilets, cafés and other useful things to know about during a ride.

At first, the app focused mainly on the many cycling routes of different lengths and a town walk to the town's cultural gems. Since its launch ahead of summer 2022, the content has grown and now also includes events and tourist information – and it's now available in English and German too.