Visit Lund

Lund, in southern Sweden near Malmö, is a city where cobblestones, half-timbered houses and a medieval centre sit side by side with modern buildings for research and innovation. The Visit Lund app brings together the best Lund has to offer – perfect for tourists and residents alike who want to explore the city in a playful and engaging way!

Challenge

Visit Lund, the City of Lund's destination company, set out to strengthen Lund as a tourist destination by offering a coordinated digital solution for the city's attractions. Several attractions had shown interest in apps of their own, but Visit Lund saw the need for a shared platform. They also wanted to reduce printed material and offer sustainable, seasonal digital experiences for different audiences instead.

Above all, the app was to be a tool for visitors on site, offering guided tours and interactive content.

It was important that the tool was easy to manage and met high accessibility standards, and that the company behind it had experience of the tourism sector, understood its needs and offered good support.

The challenges identified:

• A need for coordination and a stronger shared platform.
• Less printed material, for a more sustainable approach.
• Content adapted to season and audience.
• An engaging on-site experience for visitors.

Solution

On OnSpotStory's platform, we created a user-friendly app that met Visit Lund's needs and wishes for flexibility and interactivity. The app offers both an overview of everything there is to discover in Lund and engaging guided tours, quizzes and seasonal content.

Each attraction is responsible for producing its own information and keeping it up to date, while Visit Lund handles administration and publishing. This collaboration creates a cohesive feel and a lively, up-to-date experience for visitors.

Key features of the app:

• Interactive guided tours with in-depth information.
• Playful quizzes that engage visitors on site.
• A flexible, accessible system that is easy to manage.

The Visit Lund app has become a valuable tool for improving the visitor experience and strengthening tourism in Lund. It has not only reduced the need for printed material but also made Lund's culture and history accessible to a wider audience, at any time of day.

We're very happy with the result and look forward to developing the app further with OnSpotStory. It has truly become an important tool for strengthening tourism in Lund and offering a better experience for our visitors.