Lerum Municipality – local experiences for the whole family

Lerum, a municipality just outside Gothenburg on Sweden's west coast, has beautiful nature and plenty of attractions for children and adults to discover. The municipality wanted an app that brought all these experiences together in one place.

Challenge

Lerum wanted a digital platform that was easy to update, so that new digital experiences could be added over time.

The app was to offer something for the whole family – content that people could learn from and also enjoy.

It was also important for the municipality to be able to present what Lerum has to offer in several languages.

Solution

The Lerum Live app was the natural choice, as it let them gather different experiences under one roof – a place for digital experiences that lets people see Lerum's attractions from new perspectives.

A popular way of bringing places in Lerum to life has been quizzes. The app has fun quiz tours for children as well as nature-focused tours for adults.

The app also lets Lerum offer its content in English, which is essential for reaching visitors from abroad.

The focus of the Lerum Live app is to strengthen our attractions digitally. Together with our website, signs and guided tours, it is a natural part of the range of ways to experience local attractions.

Maria Jerenvik, Business Developer, Lerum Municipality