Hej Borås! – discover Borås on your own

Borås, an hour east of Gothenburg in western Sweden, is a city with big ambitions – full of street art, sculptures and public art, world-leading textile research and magnificent nature. With the Hej Borås! app, visitors and residents alike can discover more of everything Borås has to offer.

Challenge

Borås TME is a municipal destination company that markets the city of Borås for tourism and place development. Its vision is that people in Borås should feel: "This is where I want to stay!"

In 2022, Borås TME launched a Borås Pass giving discounted entry to several of the city's most popular attractions for a set period. The pass itself and the sales system were developed by a local company, Hive And Five, but Borås TME also wanted a digital solution to help and inspire residents and visitors to discover more of everything the city has to offer – with the Borås Pass included.

Borås TME wanted both a guide app for the city's public art and fascinating history and an app that brought together everything about the new Borås Pass.

Solution

We created a native app, Hej Borås!, designed in line with the new visual identity for Borås.com that was being developed at the same time.

In addition to the app's standard features – guided tours of the city's art, walking trails, services and other points of interest – we worked with Hive And Five to develop our existing ticket feature so that it was compatible with the Borås Pass.

The pass got its own page in the app, and users could show their pass in the app at the places they had entry to.

The app got an extra bottom menu to make navigation easy and the Borås Pass quick to reach.

Since the launch in 2022, Borås TME has added more guides and walking trails. They have also gathered more tourist information and tips from the tourist office on everything from swimming spots to the best second-hand shopping.

Simply put, the app is the perfect companion for anyone who wants to explore Borås on their own – and a good example of what a broad destination app built on our platform can look like.

It's easy to work with OnSpotStory. They really understand what we do. It's an open atmosphere where we bounce ideas off each other. The collaboration runs very smoothly.

Marita Curran and Katja Sjöblom, Borås TME