#GoTrollhättan – a one-stop shop window for Trollhättan

#gotrollhättan is the place brand of Trollhättan, a city in western Sweden known for its canal, locks and waterfalls. The brand was created to strengthen Trollhättan's image as an attractive place to live, visit, work and study. The municipality worked with its visitor organisation and Innovatum Science Centre to create a broad app aimed just as much at residents as at visitors – one that brings everything that makes Trollhättan attractive together under one roof.

Challenge

Trollhättan wanted an app that would act as a single, polished and well-stocked shop window for the whole city – one that speaks to individuals as well as businesses and blurs the line between visitors and residents.

When choosing a technical supplier, the most important things were a flexible system and an app that could easily be adapted to strengthen Trollhättan as an attractive place to live, visit, work and study.

Solution

To meet Trollhättan's wish for broader content, OnSpotStory developed the platform in several ways. The app's design and navigation were adapted to large and varied content with a bottom menu and categories with several levels of subcategories. New types of categories were added, along with the option of displaying them as sliders.

Besides a large number of guided tours and information on everything from activities, restaurants, hotels and conference venues to jobs and events, the #gotrollhättan app also offers tips on seasonal experiences – and where to find the city's best kissing spots!

The first version of #gotrollhättan was launched in May 2021. In autumn 2021, a ghost tour with augmented reality was added, just in time for Halloween.

Developing the app together with OnSpotStory has been a really exciting and creative process, and completely in line with our vision of being an innovative city of the future.

Anna Nilsson, Marketing Communicator, Business Unit, City of Trollhättan