{"id":7273,"date":"2021-11-09T12:40:33","date_gmt":"2021-11-09T12:40:33","guid":{"rendered":"https:\/\/www.onspotstory.com\/?p=7273"},"modified":"2022-11-15T14:09:03","modified_gmt":"2022-11-15T14:09:03","slug":"gratis-webinarier","status":"publish","type":"post","link":"https:\/\/www.onspotstory.com\/index.php\/gratis-webinarier\/","title":{"rendered":"Ny webinarieserie: Apparna som engagerar flest bes\u00f6kare"},"content":{"rendered":"

Vi levererar den digitala tekniken men det \u00e4r ni som bes\u00f6ksm\u00e5l som g\u00f6r inneh\u00e5llet och marknadsf\u00f6ringen som f\u00e5r er app att flyga. S\u00e5 hur lyckas man g\u00f6ra en riktigt bra app f\u00f6r sitt bes\u00f6ksm\u00e5l? Och hur f\u00e5r man folk att faktiskt ladda ned den?\u00a0\u00a0<\/strong><\/p>\n

Vi har bjudit in n\u00e5gra av OnSpotStorys mest nedladdade appar f\u00f6r att svara p\u00e5 dessa fr\u00e5gor.<\/p>\n

I v\u00e5r nya webinarieserie f\u00e5r du tr\u00e4ffa personerna bakom framg\u00e5ngsrika appar som L\u00e4ck\u00f6-Kinnekulle<\/strong><\/a>, Norrvikens Tr\u00e4dg\u00e5rdar<\/a><\/strong>, Stockholms l\u00e4ns museum<\/a><\/strong> och Trollh\u00e4ttans stad<\/a><\/strong>. De kommer ber\u00e4tta om hur de arbetar med sina appar. Hur de lyckas med marknadsf\u00f6ringen,\u00a0 och hur de skapar\u00a0 engagemang digitalt f\u00f6r platsen.<\/p>\n

Webinarierna \u00e4r \u00f6ppna f\u00f6r alla som \u00e4r intresserade av att veta mer om alla m\u00f6jligheter med appar f\u00f6r bes\u00f6ksm\u00e5l och vad som faktiskt funkar n\u00e4r det kommer till marknadsf\u00f6ring och inneh\u00e5ll.\u00a0 Serien \u00e4r helt gratis och du binder inte upp dig p\u00e5 n\u00e5got genom att delta. Allts\u00e5, vi kommer ju skicka ett mejl eller tv\u00e5, men du kan s\u00e5klart avsluta n\u00e4r du vill!<\/p>\n

Hoppas vi ses!<\/p>\n

L\u00e4nk till respektive tillf\u00e4lle hittar du l\u00e4ngre ned.\u00a0<\/em><\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>
\"Anna<\/span><\/div>
<\/div><\/div><\/div>

<\/i><\/code> <\/b><\/span>24 NOVEMBER 13.00 – 13.50\u00a0<\/strong><\/span><\/p>\n

Del 1: S\u00e5 lyckas ni med er app!
\nDe 5 viktigaste faktorerna f\u00f6r att engagera bes\u00f6kare digitalt<\/em><\/b><\/h3>\n

I den h\u00e4r webinarieserien kommer n\u00e5gra av v\u00e5ra mest framg\u00e5ngsrika appar att ber\u00e4tta om hur de lyckats skapa engagemang, men allra f\u00f6rst vill vi dela med oss v\u00e5ra egna samlade erfarenheter.<\/p>\n

I del 1 ber\u00e4ttar vi; Staffan Gerl\u00f6w (VD) och Anna Nisslert (marknadsf\u00f6ring) mer om hur det g\u00e5r till att g\u00f6ra en app med OnSpotStory och s\u00e5 g\u00e5r vi igenom de fem viktigaste faktorerna f\u00f6r att lyckas med ert app projekt.<\/p>\n<\/div>

SE INSPELNINGEN<\/span><\/a><\/div>
<\/div><\/div><\/div>
<\/span><\/div>
<\/div><\/div><\/div>

<\/i><\/code><\/b><\/span>\u00a03 DECEMBER 13.00 – 13.45<\/strong><\/span><\/p>\n

Del 2: S\u00e5 blev L\u00e4ck\u00f6-Kinnekulles app ”top of mind” bland b\u00e5de inv\u00e5nare och bes\u00f6kare<\/strong><\/h3>\n

Destination L\u00e4ck\u00f6-Kinnekulle har sedan lanseringen av sin app 2018 st\u00e4ndigt stigande siffror vad g\u00e4ller b\u00e5de nedladdningar och anv\u00e4ndning.<\/p>\n

Destinationsutvecklaren Carolina Hellstr\u00f6m delar med sig sina b\u00e4sta marknadsf\u00f6ringstips och ber\u00e4ttar hur de lyckats engagera b\u00e5de inv\u00e5nare, bes\u00f6kare och lokala verksamheter digitalt.<\/p>\n<\/div>

SE INSPELNINGEN<\/span><\/a><\/div>
<\/div><\/div><\/div>
<\/span><\/div>
<\/div><\/div><\/div>

<\/i><\/code>\u00a04<\/b><\/span>\u00a0FEBRUARI 13.00- 13.45<\/strong><\/span><\/p>\n

Del 4: #gotrollhattan – Appen som st\u00e4rker Trollh\u00e4ttans attraktionskraft<\/b><\/strong><\/h3>\n

Trollh\u00e4ttans stad ville skapa en app som riktar sig lika mycket mot privatpersoner som n\u00e4ringslivet och som suddar ut gr\u00e4nserna mellan bes\u00f6kare och inv\u00e5nare. V\u00e5ren 2021 lanserades appen #gotrollhattan, ett v\u00e4lputsat och v\u00e4lfyllt skyltf\u00f6nster f\u00f6r hela Trollh\u00e4ttan som st\u00e4rker staden som en attraktiv plats att bo, bes\u00f6ka, leva, verka och studera i.<\/p>\n

H\u00f6r Anna Nilsson och Ann-Christine Carlsson ber\u00e4tta om hur appen blivit en central del i arbetet med platsvarum\u00e4rket #gotrollhattan.<\/p>\n<\/div>

SE INSPELNINGEN<\/span><\/a><\/div>
<\/div><\/div><\/div>
<\/span><\/div>
<\/div><\/div><\/div>

<\/i><\/code>\u00a0<\/b><\/span>9 FEBRUARI 13.00- 13.45<\/strong><\/span><\/p>\n

Del 5: Uppt\u00e4ck Historien med Augmented Reality – \u00a0S\u00e5 f\u00e5r slott och tusen\u00e5riga runstenar nytt liv och ny publik.<\/b><\/strong><\/h3>\n

Appen Uppt\u00e4ck historien har utvecklats av Stockholms l\u00e4ns museum och medverkande kommuner och h\u00e4r kan alla som \u00e4r det minsta intresserade av l\u00e4nets historia botanisera bland en m\u00e4ngd olika vandringar p\u00e5 olika historiska teman.\u00a0 Dessutom kan man ”l\u00e4sa av” runstenar och uppt\u00e4cka slott med hj\u00e4lp av AR.<\/p>\n

H\u00f6r Daniel Sahl\u00e9n, arkeolog p\u00e5 Stockholms l\u00e4ns museum som sedan 2021 \u00e4r en del av Region Stockholm,\u00a0 ber\u00e4tta mer om hur de arbetar med\u00a0 att tillg\u00e4ngligg\u00f6ra historien digitalt och varf\u00f6r de satsat p\u00e5 AR.<\/p>\n<\/div>

SE INSPELNINGEN<\/span><\/a><\/div>
<\/div><\/div><\/div>
\"Emmeli<\/span><\/div>
<\/div><\/div><\/div>

<\/i><\/code>\u00a0 NYTT DATUM: <\/b><\/span>16 FEBRUARI 13.00 – 13.45<\/strong><\/span><\/p>\n

Del 3: D\u00e4rf\u00f6r blev Norrvikens tr\u00e4dg\u00e5rdar en av sommarens mest nedladdade appar<\/strong><\/h3>\n

Norrvikens tr\u00e4dg\u00e5rdar ville utveckla sina guidade turer, hitta n\u00e5got som kunde komplettera broschyrer och fungera som bra v\u00e4gledning \u00e5t g\u00e4sterna. Strax f\u00f6re sommaren lanserade de d\u00e4rf\u00f6r sin nya app. Och det kan knappast ha g\u00e5tt b\u00e4ttre. Redan efter f\u00f6rsta s\u00e4songen \u00e4r Norrvikens app en av de allra mest nedladdade.<\/p>\n

Hur de lyckades?\u00a0 Det ska vi prata med Frida Paulsson och Emmeli Anderberg om.<\/p>\n<\/div>

SE INSPELNINGEN<\/span><\/a><\/div>
<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-7273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sv"],"yoast_head":"\nNy webinarieserie: Apparna som engagerar flest bes\u00f6kare | OnSpotStory<\/title>\n<meta name=\"description\" content=\"Vad har de b\u00e4sta apparna f\u00f6r bes\u00f6ksm\u00e5l gemensamt? 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