{"id":6887,"date":"2020-11-10T09:31:55","date_gmt":"2020-11-10T09:31:55","guid":{"rendered":"https:\/\/www.onspotstory.com\/?p=6887"},"modified":"2022-11-15T14:17:58","modified_gmt":"2022-11-15T14:17:58","slug":"onspotstory-webinarserie-upplevelser-i-mobilen","status":"publish","type":"post","link":"https:\/\/www.onspotstory.com\/index.php\/onspotstory-webinarserie-upplevelser-i-mobilen\/","title":{"rendered":"OnSpotStory webinars: Upplevelser i mobilen"},"content":{"rendered":"

Arbetar du med bes\u00f6ksm\u00e5l och \u00e4r nyfiken p\u00e5 hur digitala upplevelser kan anv\u00e4ndas f\u00f6r att f\u00f6rst\u00e4rka platsen och f\u00e5 fler att uppt\u00e4cka mer?\u00a0<\/em><\/strong><\/p>\n

V\u00e4lkommen p\u00e5 OnSpotStorys kostnadsfria webinarserie\u00a0<\/span>i fyra delar.\u00a0 Vi har bjudit in g\u00e4stf\u00f6rel\u00e4sare som kommer att dela med sig av sina kompetenser och erfarenheter. <\/span>Vi utlovar inspiration, expertkunskaper, praktiska tips och en inblick i de m\u00e5nga m\u00f6jligheter som den digitala tekniken ger.\u00a0<\/span><\/p>\n

M\u00e4nniskors behov av nya upplevelser tycks vara o\u00e4ndligt. Samtidigt som smarta telefoner har en sj\u00e4lvklar plats i v\u00e5r vardag och allt mer p\u00e5verkar v\u00e5rt s\u00e4tt att uppleva platser och ta till oss information. Den digitala tekniken g\u00f6r det enkelt att tillg\u00e4ngligg\u00f6ra bes\u00f6ksm\u00e5l och skapa upplevelser som engagerar. Men vad ska man t\u00e4nka p\u00e5? Hur lyckas man med sitt projekt och vilka m\u00f6jligheter finns det egentligen? Detta och mycket mer kommer du f\u00e5 svar p\u00e5 i den h\u00e4r webinarserien.<\/span><\/p>\n

V\u00e4lkommen!<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>
\"Jessica<\/span><\/div>
<\/div><\/div><\/div>

<\/i><\/code> <\/b><\/span>25 NOVEMBER 13.00 – 13.50\u00a0<\/strong><\/span><\/p>\n

Del 1: Att skapa merv\u00e4rde f\u00f6r bes\u00f6karna
\n<\/b>S\u00e5 jobbar N\u00e4\u00e4s Fabriker med digitala upplevelser i mobilen<\/em><\/strong><\/h3>\n

Jessica Bengtsson, <\/span>Marknads- & Kommunikationschef p\u00e5 N\u00e4\u00e4s Fabriker<\/a>, <\/b>ber\u00e4ttar om varf\u00f6r de valde att satsa p\u00e5 en app f\u00f6r att skapa merv\u00e4rde f\u00f6r bes\u00f6karna. Och om hur arbetet med appen har utvecklats med fokus p\u00e5 den senaste tidens coronarelaterade begr\u00e4nsningar. Jessica kommer \u00e4ven att prata om vad de l\u00e4rt sig under arbetets g\u00e5ng och hur appen \u00e4r en del i hur de marknadsf\u00f6r sitt bes\u00f6ksm\u00e5l.<\/span>\u00a0<\/span><\/p>\n<\/div>

TITTA P\u00c5 INSPELNINGEN<\/span><\/a><\/div>
<\/div><\/div><\/div>
<\/span><\/div>
<\/div><\/div><\/div>

<\/i><\/code>\u00a0 <\/b><\/span>8 DECEMBER 13.00 – 13.50<\/strong><\/span><\/p>\n

Del 2: Ta ert bes\u00f6ksm\u00e5l till n\u00e4sta niv\u00e5 med gamification
\n<\/strong>Anv\u00e4nd spelets drivkrafter till att motivera och engagera<\/em><\/strong><\/h3>\n

Jonathan Sterner fr\u00e5n spelf\u00f6retaget Insert Coin<\/strong><\/a> ber\u00e4ttar om m\u00f6jligheter och f\u00f6rdelar med gamification, hur spelmoment som uppdrag och bel\u00f6ningar \u00f6kar bes\u00f6karnas engagemang och motivation.<\/p>\n

Marie Mattsson fr\u00e5n djurparken Nordens Ark<\/strong><\/a> ber\u00e4ttar om deras app och hur de jobbar med spel f\u00f6r att engagera parkens yngre bes\u00f6kare.<\/p>\n<\/div>

TITTA P\u00c5 INSPELNINGEN<\/span><\/a><\/div>
<\/div><\/div><\/div>
\"Lotta<\/span><\/div>
<\/div><\/div><\/div>

<\/i><\/code>\u00a0 <\/b><\/span>20 JANUARI 13.00 – 13.50<\/strong><\/span><\/p>\n

Del 3: Platsbaserade digitala upplevelser
\n<\/b><\/strong>F\u00e5 hj\u00e4lp av forskningen f\u00f6r att lyckas med ert projekt<\/b><\/strong><\/em><\/h3>\n

Lotta Braunerhielm, lektor i kulturgeografi och projektledare f\u00f6r forskningsprojektet Platsbaserade digitala upplevelser<\/strong><\/a> vid Karlstads Universitet ber\u00e4ttar om projektet och metodhandboken som det resulterat i. En praktisk handbok som erbjuder turistdestinationer ett arbetss\u00e4tt f\u00f6r att arbeta djupg\u00e5ende med digitala upplevelser.\u00a0<\/span><\/p>\n<\/div>

TITTA P\u00c5 INSPELNINGEN<\/span><\/a><\/div>
<\/div><\/div><\/div>
\"Sofie<\/span><\/div>
<\/div><\/div><\/div>

<\/i><\/code>\u00a0 <\/b><\/span>3 FEBRUARI 13.00- 13.50<\/strong><\/span><\/p>\n

Del 4: S\u00e5 skapar du digitala guider som engagerar<\/b><\/strong><\/h3>\n

Den digitala tekniken \u00e4r inget sj\u00e4lv\u00e4ndam\u00e5l i sig utan ett verktyg. Det \u00e4r ber\u00e4ttelserna och inneh\u00e5llet som g\u00f6r upplevelsen. S\u00e5 hur g\u00f6r du en riktigt bra digital guide som dessutom \u00e4r tillg\u00e4nglig och inkluderande?\u00a0<\/span><\/p>\n

Sofie Bergkvist driver Bergkvist ORD & TEXT<\/strong><\/a> och \u00e4r proffs p\u00e5 utst\u00e4llningstext och guidemanus. Sofie f\u00f6rel\u00e4ser om hur dramaturgi kan bidra till upplevelsen, vad som g\u00f6r ett bra inneh\u00e5ll och om tillg\u00e4ngliga manus. <\/span><\/p>\n<\/div>

TITTA P\u00c5 INSPELNINGEN<\/span><\/a><\/div>
<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8380,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-6887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sv"],"yoast_head":"\nOnSpotStory webinars: Upplevelser i mobilen | OnSpotStory<\/title>\n<meta name=\"description\" content=\"Arbetar du med bes\u00f6ksm\u00e5l och \u00e4r nyfiken p\u00e5 hur digitala upplevelser kan anv\u00e4ndas f\u00f6r att f\u00f6rst\u00e4rka platsen och f\u00e5 fler att uppt\u00e4cka mer?\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onspotstory.com\/index.php\/onspotstory-webinarserie-upplevelser-i-mobilen\/\" \/>\n<meta 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