{"id":6664,"date":"2020-08-19T12:47:28","date_gmt":"2020-08-19T12:47:28","guid":{"rendered":"https:\/\/www.onspotstory.com\/?p=6664"},"modified":"2022-09-11T08:01:21","modified_gmt":"2022-09-11T08:01:21","slug":"corona-fick-lacko-kinnekulle-att-utoka-de-digitala-upplevelserna-for-besokare","status":"publish","type":"post","link":"https:\/\/www.onspotstory.com\/index.php\/corona-fick-lacko-kinnekulle-att-utoka-de-digitala-upplevelserna-for-besokare\/","title":{"rendered":"S\u00e5 har L\u00e4ck\u00f6-Kinnekulle ut\u00f6kat det digitala inneh\u00e5llet under corona"},"content":{"rendered":"

P\u00e5 grund av Corona (s\u00e5klart) blev arrang\u00f6rerna av den \u00e5rliga biltr\u00e4ffen Power Big Meet<\/a> i Lidk\u00f6ping tvungna att st\u00e4lla in. Men det visade sig att m\u00e5nga \u00e4nd\u00e5 t\u00e4nkte komma till staden under perioden. Bokningstrycket var h\u00f6gt och man beh\u00f6vde komma p\u00e5 nya aktiviteter till alla bes\u00f6kande. Carolina Hellstr\u00f6m \u00e4r destinationsutvecklare p\u00e5 Destination L\u00e4ck\u00f6-Kinnekulle<\/a> och s\u00e5g m\u00f6jligheterna att ut\u00f6ka det digitala inneh\u00e5llet i L\u00e4ck\u00f6-Kinnekulle-appen<\/a>.<\/p>\n

Vill du veta mer om hur en app kan hj\u00e4lpa er att guida och engagera bes\u00f6kare?\u00a0 Kontakta oss<\/a> f\u00f6r en fri demo!<\/em><\/p>\n

– F\u00f6r att folk skulle ha n\u00e5got att g\u00f6ra s\u00e5 skapade vi tre nya bilquiz. Vi gjorde turer anpassade efter bilk\u00f6rning. P\u00e5 varje stopp finns en quizfr\u00e5ga och vi ordnade en t\u00e4vling. Det hela togs emot mycket v\u00e4l, ber\u00e4ttar Carolina. (H\u00e4r kan du l\u00e4sa mer om quiz<\/a>.)<\/p>\n

”Vi \u00e5kte runt till alla lokala verksamheter och erbj\u00f6d dem att vara med i appen. F\u00f6r att lyfta och st\u00f6tta dem.”<\/strong><\/em><\/h4>\n

L\u00e4ck\u00f6-quizet tar bilburna bes\u00f6kare ut till det vackra L\u00e4ck\u00f6 Slott<\/a> via kyrkor och lokala sev\u00e4rdheter. Och s\u00e5 engagerades de lokala f\u00f6retagarna.<\/p>\n

– Vi \u00e5kte runt till alla lokala verksamheter och erbj\u00f6d dem att vara med i appen. F\u00f6r att lyfta och st\u00f6tta dem. Och det ville de s\u00e5klart!<\/p>\n

\"Sk\u00e4rmbilder<\/p>\n

I quiz-turerna finns d\u00e4rf\u00f6r inte bara sev\u00e4rdheter, historia och vackra vyer utan en del av stoppen \u00e4r p\u00e5 mysiga caf\u00e9er, restauranger och butiker.<\/p>\n

– Det gjorde att de fick fler kunder men ocks\u00e5 att de blev ambassad\u00f6rer f\u00f6r appen. Vilket verkligen bidragit till att den laddats ned s\u00e5 m\u00e5nga g\u00e5nger och anv\u00e4nts flitigt under hela sommaren, forts\u00e4tter Carolina.<\/p>\n

”Den h\u00e4r sommaren har det varit extra stort fokus p\u00e5 utomhusaktiviteter. Vi har lagt till flera nya vandringar.”<\/strong><\/em><\/h4>\n

Appen L\u00e4ck\u00f6-Kinnekulle<\/a> \u00e4r framtagen av Destination L\u00e4ck\u00f6-Kinnekulle<\/a> och OnSpotStory st\u00e5r f\u00f6r den digitala tekniken. H\u00e4r finns f\u00f6rutom de nya bil-quizen stads- och naturvandringar, designpromenader och guider till L\u00e4ck\u00f6 Slott<\/a>, V\u00e4nermuseet<\/a> och R\u00f6rstrands museum<\/a> och den superpopul\u00e4ra vraksafarin<\/a>. P\u00e5 safarin f\u00e5r den som paddlar kajak eller \u00e5ker b\u00e5t uppt\u00e4cka synliga vrak i V\u00e4nerns vatten.<\/p>\n

\"Tv\u00e5

Fotograf: Daniel Werjefeldt<\/em><\/p><\/div>\n

– Den h\u00e4r sommaren har det varit extra stort fokus p\u00e5 utomhusaktiviteter. Vi har ut\u00f6ver bil-quizen \u00e4ven lagt till flera nya vandringar. D\u00e4r fyller appen med sin gps-funktion och informativa karta en viktig funktion f\u00f6r oss, forts\u00e4tter Carolina.<\/p>\n

”Det viktigaste f\u00f6r oss \u00e4r att n\u00e5 bes\u00f6kare d\u00e4r de \u00e4r, och att kunna erbjuda m\u00e5nga aktiviteter som inte \u00e4r personalkr\u00e4vande.”<\/strong><\/em><\/h4>\n

Appen \u00e4r en del av grundutbudet f\u00f6r Destination L\u00e4ck\u00f6-Kinnekulle. Ut\u00f6ver marknadsf\u00f6ring i sociala medier och ett aktivt PR-arbete har det faktum att m\u00e5nga lokala akt\u00f6rer \u00e4r engagerade i appen gjort att den f\u00e5tt stor spridning. Turistbyr\u00e5n h\u00e4nvisar till den och i omr\u00e5det finns \u00e4ven infopoints utplacerade d\u00e4r bes\u00f6kare kan h\u00e4mta b\u00e5de tryckt material och f\u00e5 information om vad som finns att g\u00f6ra i omr\u00e5det.<\/p>\n

-Det viktigaste f\u00f6r oss \u00e4r att n\u00e5 bes\u00f6kare d\u00e4r de \u00e4r, och att kunna erbjuda m\u00e5nga aktiviteter som inte \u00e4r personalkr\u00e4vande. Tack vare att vi knutit m\u00e5nga av omr\u00e5dets verksamheter till oss kan vi erbjuda ett stort utbud i appen, s\u00e4ger Carolina.<\/p>\n

Det har onekligen varit en annorlunda sommar f\u00f6r alla Sveriges bes\u00f6ksm\u00e5l. Som bland andra SVT<\/a> rapporterat har storst\u00e4derna tappat stort medan vissa platser i landet d\u00e4remot \u00f6kat. Och det \u00e4r s\u00e4rskilt naturupplevelser som lockat fler semesterlediga j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende \u00e5r. En trend som antagligen kommer att h\u00e5lla i sig ett bra tag fram\u00f6ver och som inneb\u00e4r minst sagt stora utmaningar f\u00f6r alla akt\u00f6rer i Sveriges bes\u00f6ksn\u00e4ring.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>

Vill du ocks\u00e5 ut\u00f6ka det digitala inneh\u00e5llet?<\/strong><\/h3>\n

Boka en demo idag s\u00e5 ber\u00e4ttar vi om hur v\u00e5r app-plattform kan hj\u00e4lpa er att guida och engagera bes\u00f6kare.<\/p>\n

<\/h3>\n<\/div>
F\u00c5 EN FRI DEMO<\/span><\/a><\/div>
<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8372,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[232,272,230,260],"tags":[266,236,256],"class_list":["post-6664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audioguide","category-case","category-content","category-guideapp","tag-app-sv","tag-audioguide","tag-guide-app-sv"],"yoast_head":"\nS\u00e5 har L\u00e4ck\u00f6-Kinnekulle ut\u00f6kat det digitala inneh\u00e5llet under corona | OnSpotStory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onspotstory.com\/index.php\/corona-fick-lacko-kinnekulle-att-utoka-de-digitala-upplevelserna-for-besokare\/\" \/>\n<meta property=\"og:locale\" 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