{"id":6140,"date":"2020-05-26T12:02:25","date_gmt":"2020-05-26T12:02:25","guid":{"rendered":"https:\/\/www.onspotstory.com\/?p=6140"},"modified":"2022-09-11T08:02:40","modified_gmt":"2022-09-11T08:02:40","slug":"5-tips-for-ett-bra-innehall","status":"publish","type":"post","link":"https:\/\/www.onspotstory.com\/index.php\/5-tips-for-ett-bra-innehall\/","title":{"rendered":"5 tips f\u00f6r ett riktigt bra guidemanus"},"content":{"rendered":"

Vi \u00e4lskar digital teknik men det \u00e4r ert inneh\u00e5ll som ger bes\u00f6karen en minnesv\u00e4rd upplevelse. Med en guide-app f\u00f6r ert bes\u00f6ksm\u00e5l kan ni med film, ljud, text, bild m.m. f\u00f6rst\u00e4rka upplevelsen av just er speciella plats. Med en app fr\u00e5n OnSpotStory kan ni \u00e4ven l\u00e4gga till kluriga quiz och AR (augmented reality) f\u00f6r att engagera era bes\u00f6kare \u00e4nnu mer.<\/p>\n

Att ta fram ett riktigt bra inneh\u00e5ll \u00e4r ofta b\u00e5de klurigt och tidskr\u00e4vande, men ocks\u00e5 v\u00e4ldigt roligt! F\u00f6r att det ska bli riktigt bra finns det en del saker som ni b\u00f6r t\u00e4nka igenom innan ni s\u00e4tter ig\u00e5ng.<\/p>\n

Detta \u00e4r v\u00e5ra 5 b\u00e4sta tips:<\/h3>\n

1. Vad vill du ber\u00e4tta och varf\u00f6r? <\/strong><\/h4>\n

\u00a0<\/strong>En guide kan inneh\u00e5lla b\u00e5de text och ljud och vi rekommenderar att ni har b\u00e5de och f\u00f6r att vara s\u00e5 tillg\u00e4ngliga som m\u00f6jligt. Innan ni s\u00e4tter ig\u00e5ng och skriver s\u00e5 t\u00e4nk igenom vad <\/em>det \u00e4r ni vill ber\u00e4tta och varf\u00f6r.<\/em><\/p>\n

Se audioguiden som ett komplement till det bes\u00f6karen kan se p\u00e5 platsen. Utg\u00e5 fr\u00e5n bes\u00f6karens perspektiv och v\u00e4lj ut det som \u00e4r mest relevant, intressant och sp\u00e4nnande att ber\u00e4tta mer om. Finns det skyltar med text s\u00e5 kan audioguiden fungera som f\u00f6rdjupning eller komplement i form av personliga ber\u00e4ttelser som skapar k\u00e4nslor. Det vi ber\u00f6rs av minns vi b\u00e4ttre.<\/p>\n

\"Mobilapp<\/h4>\n

<\/h4>\n

<\/h4>\n

2. F\u00f6r vem?<\/strong><\/h4>\n

Vilka \u00e4r era bes\u00f6kare? \u00c4r det historien\u00f6rden som vill ha s\u00e5 mycket information som m\u00f6jligt, barnfamiljen som vill g\u00f6ra n\u00e5got kul och givande tillsammans eller den internationella turisten som vill ha en unik upplevelse? Eller kanske allihop?<\/p>\n

Ni kan enkelt anpassa inneh\u00e5llet i appen efter olika m\u00e5lgrupper genom att skapa flera olika guider. Ni kan g\u00f6ra sp\u00e5r utifr\u00e5n olika teman och erbjuda korta och roliga turer f\u00f6r barn till exempel. Vill man satsa p\u00e5 en guide som ska passa f\u00f6r m\u00e5nga \u00e4r ett enkelt spr\u00e5k viktigt. H\u00e5ll meningarna korta, undvik sv\u00e5ra ord och arbeta g\u00e4rna med punktlistor och nyckelord.<\/p>\n

F\u00f6rs\u00f6k att se anv\u00e4ndaren framf\u00f6r dig n\u00e4r du skapar manuset och testa det g\u00e4rna p\u00e5 m\u00e5lgrupperna flera g\u00e5nger under arbetets g\u00e5ng, s\u00e5 att du vet att du \u00e4r p\u00e5 r\u00e4tt sp\u00e5r.<\/p>\n

3. <\/strong>Hur ska du ber\u00e4tta? <\/strong><\/h4>\n

Skriv ungef\u00e4r som du pratar men undvik on\u00f6diga extraord som s\u00e5, att, som osv. T\u00e4nk p\u00e5 att det som \u00e4r en bra text att l\u00e4sa inte n\u00f6dv\u00e4ndigtvis fungerar lika bra att lyssna p\u00e5. Om du jobbar fr\u00e5n en befintlig text, g\u00e5 igenom och anpassa den till att l\u00e4sas in. Ett bra s\u00e4tt \u00e4r att l\u00e4sa texten h\u00f6gt f\u00f6r sig sj\u00e4lv och g\u00e4rna \u00e4ven f\u00f6r andra. Undvik alltf\u00f6r l\u00e5nga meningar med m\u00e5nga bisatser och h\u00e5ll spr\u00e5ket rakt och enkelt. T\u00e4nk ocks\u00e5 igenom anv\u00e4ndandet av \u00e5rtal och siffror. Det blir l\u00e4tt f\u00f6r mycket vilket g\u00f6r att lyssnaren tappar fokus.<\/p>\n

Skapa ett personligt tilltal genom att tala direkt till anv\u00e4ndaren. Anv\u00e4nd \u201ddu\u201d ist\u00e4llet f\u00f6r \u201dman\u201d f\u00f6r att skapa n\u00e4rhet och intresse.<\/p>\n

Lyssna g\u00e4rna p\u00e5 det sp\u00e4nnande exemplet fr\u00e5n Str\u00f6msholms kanals<\/a> app nedan.\u00a0<\/em><\/p>\n\nhttps:\/\/www.onspotstory.com\/wp-content\/uploads\/2020\/05\/Vardshuset.mp3<\/a><\/audio>\n

<\/h4>\n

4. Hur skapar du en upplevelse?<\/strong><\/h4>\n

Fakta \u00e4r intressant men det \u00e4r det som ber\u00f6r oss k\u00e4nslom\u00e4ssigt och det personliga som vi tenderar att minnas b\u00e4st. F\u00f6rs\u00f6k d\u00e4rf\u00f6r att skapa ett inneh\u00e5ll som v\u00e4cker olika k\u00e4nslor. Ett s\u00e4tt \u00e4r att varva mer faktabaserad information med personliga anekdoter. Att skapa scener med hj\u00e4lp av detaljer kan ocks\u00e5 vara effektfullt. \u00c5terigen g\u00e4ller det att s\u00e4tta sig in i bes\u00f6karens sits och att fokusera p\u00e5 det som \u00e4r b\u00e5de intressant, relevant och engagerande.<\/p>\n

Att flika in n\u00e5got ov\u00e4ntat, en humoristisk knorr eller uppseendev\u00e4ckande fakta kan vara effektfullt. Men med m\u00e5tta.<\/p>\n

5. Hur l\u00e5ngt ska manuset vara?\u00a0<\/strong><\/h4>\n

Den fr\u00e5gan f\u00e5r vi ofta. Det finns egentligen inget standardsvar eftersom alla platser \u00e4r olika. Det vi brukar s\u00e4ga \u00e4r \u2018hellre kortare \u00e4n l\u00e4ngre\u2019. Som tumregel kan man t\u00e4nka att ett stopp i en guide b\u00f6r vara runt tv\u00e5 minuter. Vilket motsvarar ungef\u00e4r 300-400 ord.<\/p>\n

Nu \u00e4r det bara att k\u00f6ra ig\u00e5ng!<\/em><\/p>\n

OnSpotStory hj\u00e4lper dig g\u00e4rna med allt fr\u00e5n id\u00e9 till produktion av inneh\u00e5ll, manus och ljud.\u00a0<\/em><\/p>\n<\/div>

V\u00c5RA TJ\u00c4NSTER<\/span><\/a><\/div>
<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8373,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[236,240,234,238,242],"class_list":["post-6140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-audioguide","tag-content-sv","tag-innehall","tag-manus","tag-storytelling-sv"],"yoast_head":"\n5 tips f\u00f6r ett riktigt bra guidemanus | OnSpotStory<\/title>\n<meta name=\"description\" content=\"OnSpotStorys fem b\u00e4sta tips f\u00f6r att skapa ett riktigt bra inneh\u00e5ll i din audioguide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onspotstory.com\/index.php\/5-tips-for-ett-bra-innehall\/\" \/>\n<meta property=\"og:locale\" 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