{"id":5482,"date":"2019-11-05T09:37:20","date_gmt":"2019-11-05T09:37:20","guid":{"rendered":"https:\/\/www.onspotstory.com\/?p=5482"},"modified":"2019-11-05T10:47:43","modified_gmt":"2019-11-05T10:47:43","slug":"personalization","status":"publish","type":"post","link":"https:\/\/www.onspotstory.com\/index.php\/personalization\/","title":{"rendered":"Personalization \u2013 The biggest trend within tourism?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Today\u2019s visitors expect a personalized experience. When coming to new places, visitors are increasingly seeking out what is unique and tailored, be it a longer vacation or a daytrip. One of the reasons is that we live in an attention economy \u00ad\u2013 a society in which we are constantly navigating an abundance of impressions and information. Naturally, our attention is limited and we use it to filter what is important. To stand out it is therefore essential to offer a tailored approach to visitors, displaying high quality, enthusiasm and a technological know-how.<\/p>\n<h3><strong>Personalization \u2013 What is it and how to do it?<\/strong><\/h3>\n<p>Most people don\u2019t want to waste time running around hunting out tourist attractions or restaurants when they come to a new place. Likewise, they do not want to be bombarded with too much information, which leaves them confused, exhausted or overwhelmed. Perzonalisation means improving the experience by offering tailored content that meets the visitor\u2019s needs, behaviour and wishes.<\/p>\n<p>Studies show that we use mobile apps substantially and our phones are our go-to for answering whatever question we may have, in particular when it comes to travel and what to do when coming to a new place. Given our affinity for our phones, it seems that a mobile app is the natural way to offer visitors a personalised experience. It\u2019s simple for the user and effective for the tourist destination.<\/p>\n<h3><strong>Apps that tailor the experience<\/strong><\/h3>\n<p>Visitors can use OnSpotStory\u2019s apps to tailor their experience according to their needs and wishes, both before and during a visit. We are currently working on a function that enables the visitor to create their own tour through smart and intuitive filtering. Examples of filters could be proximity, how much time a visitor has and what their interests are. As a result they are shown events and interesting places that suit them and can then create their own journey. In the same way, if a user is unsure of what they want to do the app will offer curated suggestions.<\/p>\n<p>If you want to know more about the new feature don\u2019t hesitate to <a href=\"mailto:info@onspotstory.com\">get in touch<\/a>.\u00a0 We&#8217;d love to hear what you think.<\/p>\n<h3><strong>Read more<\/strong><\/h3>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/new-consumer-travel-assistance\/\" target=\"_blank\" rel=\"noopener noreferrer\">The future of travel: New consumer behavior and the technology giving it flight<\/a><br \/>\n<em>Think with Google<\/em><\/p>\n<p><a href=\"https:\/\/medium.com\/swlh\/top-10-travel-industry-trends-in-2019-d43d157de7b9\" target=\"_blank\" rel=\"noopener noreferrer\">Top 10 Travel Industry Trends in 2019<\/a><br \/>\n<em>Medium<br \/>\n<\/em><br \/>\n<a href=\"https:\/\/skift.com\/2018\/04\/27\/understanding-travels-personalization-revolution\/\" target=\"_blank\" rel=\"noopener noreferrer\">Understanding Travel\u2019s Personalization Revolution<\/a><br \/>\n<em>Skift<br \/>\n<\/em><\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/marketing-resources\/programmatic\/appify-your-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">Appify your Campaigns<\/a><br \/>\n<em>Think with Google<\/em><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Attention_economy\" target=\"_blank\" rel=\"noopener noreferrer\">Attention economy<\/a><br \/>\n<em>Wikipedia<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5487,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[1],"tags":[28,33,210,212,35,214,50],"class_list":["post-5482","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-uncategorized","tag-attention-economy","tag-guide-app","tag-personalization","tag-tailor","tag-tourism","tag-travel","tag-trends","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalization \u2013 The biggest trend within tourism? | OnSpotStory<\/title>\n<meta name=\"description\" content=\"Today\u2019s visitors expect an experience with personalization. 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