{"id":2932,"date":"2018-02-22T15:39:05","date_gmt":"2018-02-22T15:39:05","guid":{"rendered":"https:\/\/www.onspotstory.com\/?p=2932"},"modified":"2018-03-14T14:47:37","modified_gmt":"2018-03-14T14:47:37","slug":"what-to-say-and-how-to-say-it","status":"publish","type":"post","link":"https:\/\/www.onspotstory.com\/index.php\/what-to-say-and-how-to-say-it\/","title":{"rendered":"What to say and how to say it?"},"content":{"rendered":"<p class=\"p1\">What story do you want to tell and who do you want to reach? What defines a good speaker? How to market a guide once it\u2019s finished?<\/p>\n<p>A fruitful seminar about content today, exchanging ideas and experiences with J\u00e4rf\u00e4lla kommun, Solna stad and Stockholms l\u00e4ns museum.<\/p>\n<p>This question was our point of departure, found in the <a href=\"https:\/\/pro.europeana.eu\/what-we-do\/impact\">Europeana Impact Playbook:<\/a><\/p>\n<p class=\"p1\"><em>In an age in which we are overloaded with information but craving for meaning, how do we engage and activate people (with culture)?<\/em><\/p>\n<p class=\"p1\">Have a look at our guide to content <a href=\"https:\/\/www.slideshare.net\/gerlow\/content-tips-finding-flow-and-making-your-guide-engaging-90652131\/gerlow\/content-tips-finding-flow-and-making-your-guide-engaging-90652131\" target=\"_blank\" rel=\"noopener noreferrer\">here.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What story do you want to tell and who do you want to reach? What defines a good speaker? How to market a guide once it\u2019s finished? A fruitful seminar about content today, exchanging ideas and experiences with J\u00e4rf\u00e4lla kommun, Solna stad and Stockholms l\u00e4ns museum. This question was our point of departure, found in the Europeana Impact Playbook: In an age in which we are overloaded with information but craving for meaning, how do we engage and activate people (with culture)? Have a look at our guide to content here. &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":2955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[28,25,27,26],"class_list":["post-2932","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-uncategorized","tag-attention-economy","tag-content","tag-seminar","tag-storytelling","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seminar: what to say and how to say it | OnSpotStory<\/title>\n<meta name=\"description\" content=\"What story do you want to tell? What defines a good speaker? How to market a guide once it\u2019s finished? 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