{"id":11484,"date":"2024-02-22T10:47:43","date_gmt":"2024-02-22T10:47:43","guid":{"rendered":"https:\/\/www.onspotstory.com\/?p=11484"},"modified":"2024-06-04T07:46:40","modified_gmt":"2024-06-04T07:46:40","slug":"vad-ar-pushnotiser-och-varfor-ar-det-bra","status":"publish","type":"post","link":"https:\/\/www.onspotstory.com\/index.php\/vad-ar-pushnotiser-och-varfor-ar-det-bra\/","title":{"rendered":"Vad \u00e4r push-notiser och varf\u00f6r \u00e4r det bra?"},"content":{"rendered":"

Vi \u00e4r m\u00e5nga som konkurrerar om m\u00e4nniskors uppm\u00e4rksamhet idag. Som marknadsf\u00f6rare skickar vi nyhetsbrev, postar i sociala medier, skriver blogginl\u00e4gg, som detta, och g\u00f6r allt vi kan f\u00f6r att n\u00e5 ut med v\u00e5ra produkter, aktiviteter eller tj\u00e4nster.<\/p>\n

En kommunikationskanal som visat sig vara mycket effektiv f\u00f6r v\u00e5ra app-kunder \u00e4r push-notiser.<\/p>\n

Vad \u00e4r push-notiser?<\/strong><\/h4>\n

De flesta av oss f\u00e5r massor av notiser varje dag fr\u00e5n nyhetsappar, sociala medie-appar som Facebook och Instagram, fr\u00e5n den d\u00e4r h\u00e4lsoappen som p\u00e5minner oss att dricka vatten eller att det \u00e4r dags att g\u00e5 en promenad och s\u00e5 vidare. Push-notiser \u00e4r helt enkelt meddelanden fr\u00e5n en app som skickas direkt till anv\u00e4ndaren utan att hen beh\u00f6ver \u00f6ppna appen.<\/p>\n

Med en guideapp fr\u00e5n OnSpotStory har ni m\u00f6jlighet att l\u00e4gga till modulen Push-notiser. Och kan d\u00e5 skicka\/pusha meddelanden direkt till alla som laddat ned er app och som tackat ja till notiser. \u00a0Ni beh\u00f6ver allts\u00e5 inte n\u00f6ja er med att hoppas p\u00e5 att de bes\u00f6kare er hemsida, l\u00e4ser ert nyhetsbrev eller ser era inl\u00e4gg i sociala medier, utan ni kan skicka ett meddelande direkt.<\/p>\n

Med modulen kommer ocks\u00e5 statistik s\u00e5 att ni kan se hur m\u00e5nga som tackat ja till notiser, hur m\u00e5nga som klickat p\u00e5 dem osv.<\/p>\n

Vi tror verkligen p\u00e5 att fler bes\u00f6ksm\u00e5l skulle ha stor nytta av push-notiser av flera anledningar, som vi ska ber\u00e4tta mer om i det h\u00e4r blogginl\u00e4gget.<\/p>\n<\/div>

Direkt kommunikation<\/strong><\/h4>\n

Jo, som vi n\u00e4mnde i inledningen s\u00e5 erbjuder push-notiser en omedelbar och direkt kommunikation med era bes\u00f6kare. Vilket m\u00f6jligg\u00f6r snabb leverans av viktig information utan att anv\u00e4ndaren sj\u00e4lv aktivt beh\u00f6ver s\u00f6ka upp informationen, anv\u00e4nda appen, eller bes\u00f6ka hemsidan.\u00a0 N\u00e4r det g\u00e4ller bes\u00f6ksm\u00e5l, som \u00e4r majoriteten av OnSpotStorys kunder, kan det handla om att informera om biljettsl\u00e4pp, aktiviteter som djurmatning, att en visning b\u00f6rjar, informera om \u00e4ndringar i ett program eller att skicka ut en enk\u00e4t efter bes\u00f6ket.<\/p>\n

Eller som i exemplet Uppsala konst och kulturarv nedan, att skicka ut notiser om n\u00e4r ljusverken i ljusfestivalen Allt ljus p\u00e5 Uppsala t\u00e4nds f\u00f6r dagen. (Mer om just detta p\u00e5 OnSpotStory-dagen den 21 mars. )<\/a><\/p>\n<\/div>

\"Push-notiser<\/span><\/div>

Engagemang<\/strong><\/h4>\n

Genom att skicka relevanta meddelanden kan push-notiser \u00f6ka anv\u00e4ndarnas eller bes\u00f6karnas engagemang med appen eller platsen. Anv\u00e4ndare p\u00e5minns om nytt inneh\u00e5ll, nya programpunkter eller annan information som kan intressera dem, vilket \u00f6kar chansen att de \u00e5terv\u00e4nder, b\u00e5de till appen och till platsen.<\/p>\n

Har ni en guidad tur i appen kan ni till exempel g\u00f6ra en ny variant p\u00e5 den. Till exempel riktad mot barn ist\u00e4llet f\u00f6r vuxna, och med quizfr\u00e5gor. Genom att skicka en notis om att det finns nytt inneh\u00e5ll i appen f\u00e5r bes\u00f6karen som redan g\u00e5tt den tidigare rundan en anledning att \u00e5terkomma. Kanske med barnen eller barnbarnet den h\u00e4r g\u00e5ngen. Eller s\u00e5 vill ni bara ber\u00e4tta att just den h\u00e4r veckan blommar \u00e4ntligen n\u00e4sdukstr\u00e4det, att f\u00e5ren f\u00e5tt lamm eller att det finns platser kvar till kv\u00e4llens teaterf\u00f6rest\u00e4llning.<\/p>\n

Segmentering<\/strong><\/h4>\n

En av de stora f\u00f6rdelarna med push-notiser \u00e4r m\u00f6jligheten att anpassa dem efter olika bes\u00f6kare och beteenden. Genom att leverera olika meddelanden beroende p\u00e5 var bes\u00f6karna befinner sig, eller hur l\u00e4nge det var sedan de interagerade med appen, kan ni \u00f6ka chansen att de \u00e5terv\u00e4nder. Det kan till exempel handla om att skicka ut en enk\u00e4t till de som precis spenderat dagen i den botaniska tr\u00e4dg\u00e5rden, eller att p\u00e5minna om att ni \u00f6ppnat f\u00f6r s\u00e4songen, till de som inte redan anv\u00e4nt appen den senaste tiden.<\/p>\n

Marknadsf\u00f6ring<\/strong><\/h4>\n

F\u00f6r ett bes\u00f6ksm\u00e5l kan\u00a0push-notiser vara ett kraftfullt verktyg f\u00f6r marknadsf\u00f6ring. Genom att skicka p\u00e5minnelser och riktade erbjudanden eller kampanjer till de som har appen kan ni \u00f6ka antalet \u00e5terkommande bes\u00f6kare.\u00a0Kanske kan just er app ge stadens inv\u00e5nare viktig information om n\u00e4r det \u00e4r bro\u00f6ppning eller vilka parkeringshus som \u00e4r fulla just nu? Nyttan med appen blir d\u00e5 tydlig f\u00f6r anv\u00e4ndaren och ni bygger lojalitet.<\/p>\n

Sammanfattningsvis \u00e4r push-notiser en viktig del av dagens digitala landskap och erbjuder en rad f\u00f6rdelar f\u00f6r b\u00e5de anv\u00e4ndare och bes\u00f6ksm\u00e5l. Bes\u00f6karna kan f\u00e5 relevant information vid r\u00e4tt tillf\u00e4lle och bes\u00f6ksm\u00e5let n\u00e5r ut med sina programpunkter, nyheter och annat inneh\u00e5ll.<\/p>\n

Det \u00e4r dock viktigt att inte \u00f6veranv\u00e4nda funktionen, spamma folk med information och att ha en strategi f\u00f6r vad, hur och n\u00e4r ni ska skicka push. Det kommer vi f\u00f6rdjupa oss i n\u00e4sta blogginl\u00e4gg: Push-notiser del 2: S\u00e5 anv\u00e4nder du Push-notiser p\u00e5 b\u00e4sta s\u00e4tt.\u00a0<\/em><\/p>\n

Har ni en app idag \u00e4r det enkelt att l\u00e4gga till modulen Push-notiser. Utbildning i verktyget ing\u00e5r s\u00e5klart. Bara ring eller mejla oss!<\/p>\n<\/div>

KONTAKTA OSS<\/span><\/a><\/div><\/div><\/div>
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