{"id":10494,"date":"2023-08-18T08:53:35","date_gmt":"2023-08-18T08:53:35","guid":{"rendered":"https:\/\/www.onspotstory.com\/?post_type=avada_portfolio&p=10494"},"modified":"2024-12-09T15:01:49","modified_gmt":"2024-12-09T15:01:49","slug":"hej-boras-upptack-boras-pa-egen-hand","status":"publish","type":"avada_portfolio","link":"https:\/\/www.onspotstory.com\/index.php\/case\/hej-boras-upptack-boras-pa-egen-hand\/","title":{"rendered":"Hej Bor\u00e5s! – Uppt\u00e4ck Bor\u00e5s p\u00e5 egen hand"},"content":{"rendered":"

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Hej Bor\u00e5s!<\/h1>\n
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Bor\u00e5s \u00e4r en stad med stora visioner. H\u00e4r finns en stor m\u00e4ngd Street Art, skulpturer och offentlig konst, v\u00e4rldsledande textilforskning och storslagen natur. Med appen Hej Bor\u00e5s! Kan b\u00e5de bes\u00f6kare och inv\u00e5nare uppt\u00e4cka mer av allt som Bor\u00e5s har att erbjuda.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Utmaning<\/strong><\/h4>\n
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Bor\u00e5s TME \u00e4r ett kommunalt destinationsbolag som arbetar f\u00f6r att marknadsf\u00f6ra staden Bor\u00e5s inom bes\u00f6ksn\u00e4ring och platsutveckling. Visionen \u00e4r att m\u00e4nniskor som befinner sig i Bor\u00e5s ska k\u00e4nna att ”H\u00e4r vill jag stanna!”.<\/p>\n

Under 2022 satsades Bor\u00e5s TME p\u00e5 att skapa ett Bor\u00e5spass som gav intr\u00e4de till flera av stadens mest popul\u00e4ra bes\u00f6ksm\u00e5l till rabatterat pris under en best\u00e4md tidsperiod. Sj\u00e4lva passet och aff\u00e4rssystem f\u00f6r f\u00f6rs\u00e4ljningen utvecklades av ett lokalt f\u00f6retag; Hive And Five<\/a>, men Bor\u00e5s TME \u00f6nskade \u00e4ven en digital l\u00f6sning f\u00f6r att hj\u00e4lpa och inspirera inv\u00e5nare och bes\u00f6kare till att uppt\u00e4cka mer av allt staden har att erbjuda, d\u00e4r Bor\u00e5spasset skulle ing\u00e5.<\/p>\n

Bor\u00e5s TME ville dels ha en guide-app till stadens offentliga konst och sp\u00e4nnande historia, dels en app d\u00e4r allt kring det nya Bor\u00e5spasset kunde samlas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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L\u00f6sning<\/strong><\/h4>\n
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Vi skapade en native app; Hej Bor\u00e5s! Appen formgavs i enlighet med den nya grafiska profilen f\u00f6r Bor\u00e5s.com som togs fram under samma period.<\/p>\n

Ut\u00f6ver appens standardfunktionalitet med guidade turer till stadens konst, vandringsleder, service och andra informationspunkter tog vi fram en l\u00f6sning i samarbete med Hive And Five som innebar att vi utvecklade v\u00e5r tidigare biljettfunktion till att bli kompatibel med Bor\u00e5passet.<\/p>\n

Passet fick en egen sida i appen och anv\u00e4ndare kunde visa upp sitt pass i appen n\u00e4r de gick in p\u00e5 de st\u00e4llen de hade intr\u00e4de till.<\/p>\n

Appen fick en extra-meny i botten f\u00f6r att g\u00f6ra navigeringen enkel och Bor\u00e5passet l\u00e4tt att n\u00e5 snabbt.<\/p>\n

Sedan lanseringen 2022 har Bor\u00e5s TME fyllt p\u00e5 med fler guider och vandringsleder. De har ocks\u00e5 samlat mer turistinformation och tips fr\u00e5n turistbyr\u00e5n om allt fr\u00e5n badplatser till b\u00e4sta secondhand-shoppingen.<\/p>\n

Appen \u00e4r helt enkelt det perfekta hj\u00e4lpmedlet f\u00f6r den som vill uppt\u00e4cka Bor\u00e5s p\u00e5 egen hand. Och ett bra exempel p\u00e5 hur en bred destinationsapp byggd p\u00e5 v\u00e5r plattform kan se ut.<\/p>\n<\/div>\n

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TILLG\u00c4NGLIGHET<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Det \u00e4r l\u00e4tt att arbeta tillsammans med OnSpotStory. Det finns en stor f\u00f6rst\u00e5else f\u00f6r vad vi h\u00e5ller p\u00e5 med. Det \u00e4r h\u00f6gt i tak, man bollar med varandra. Samarbetet g\u00e5r v\u00e4ldigt smidigt.<\/h4>\n<\/div>
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– Marita Curran och Katja Sj\u00f6blom Bor\u00e5s TME<\/p>\n<\/div><\/div><\/div>

<\/i><\/code><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":10502,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[277,367],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-10494","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-kommun","portfolio_category-native-app"],"yoast_head":"\nHej Bor\u00e5s! - Uppt\u00e4ck Bor\u00e5s p\u00e5 egen hand | OnSpotStory<\/title>\n<meta name=\"description\" content=\"Med appen Hej Bor\u00e5s! 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