28 11, 2019
  • IAAPA presentation slide about networking

We crossed the Atlantic to visit Attraction Experts at Expo IAAPA

2019-12-10T15:21:47+00:00November 28th, 2019|Tags: , , , , |

Keeping up to speed with new trends and insights is both important and fun! This autumn OnSpotStory crossed the Atlantic to visit the biggest event for the attractions industry: IAPPA Expo in Orlando.

IAAPA is the leading global conference and fair for attractions, giving its visitors the possibility to meet industry leading suppliers and producers all under the same roof. We got plenty of inspiration at IAAPA and had the opportunity to discover exciting future trends that can be useful both creatively and for content work ahead of us.

Impressive Storytelling Using Modern Neuroscience at The Spy Museum

The overall focus of the fair was how to deliver groundbreaking content and entertainment that meet the demands of customer today […]

5 11, 2019

Personalization – The biggest trend within tourism?

2019-11-05T10:47:43+00:00November 5th, 2019|Tags: , , , , , , |

Today’s visitors expect a personalized experience. When coming to new places, visitors are increasingly seeking out what is unique and tailored, be it a longer vacation or a daytrip. One of the reasons is that we live in an attention economy ­– a society in which we are constantly navigating an abundance of impressions and information. Naturally, our attention is limited and we use it to filter what is important. To stand out it is therefore essential to offer a tailored approach to visitors, displaying high quality, enthusiasm and a technological know-how.

Personalization – What is it and how to do it?

Most people don’t want to waste time running around hunting out tourist attractions or restaurants when they come to a […]

12 06, 2019
  • Selma Lagerlöf standing in Mårbacka

Marvelous Sunne Launches New Guide App

2019-12-05T13:46:36+00:00June 12th, 2019|Tags: , , , , , , , , |

Sunne, Marvelous Sunne, is located right in the middle of Värmland, a landscape full of contrasts. Culture and the tradition of storytelling are strong in Sunne. This is where the author and Nobel laureate Selma Lagerlöf lived and worked, and her legacy remains strong.

The new OnSpotStory app ‘Sagolika Sunne’ (Marvelous Sunne) offers several tours, packed with inspiring stories. Get to know Selma Lagerlöf’s Sunne, find your way to some of Sunne’s gems and experience Mårbacka estate, the country house where Selma Lagerlöf lived for much of her life.

We are investing in a guide app so that visitors can find ‘the marvelous’. We are making history accessible through every smartphone, where visitors can easily engage in the […]

13 03, 2019

Case: The Viking Museum – Vikingaliv

2019-07-10T13:02:37+00:00March 13th, 2019|Tags: , , , , , , , , |

Vikingaliv is an experience museum in Stockholm dedicated to the Viking Age and experiencing it in a fast, modern and interesting way.

They wanted a mobile guide solution that was easy to get started with and would match their graphic profile. In addition to this it was important to find a long-term solution that would cater to an international audience as they have many tourists visiting from abroad.

Check out the case film we did together with Vikingaliv to learn more about the collaboration!

27 08, 2018

Audio guide for young and old at Stockholm Cathedral

2018-08-27T11:41:30+00:00August 27th, 2018|Tags: , , , , , |

Located in the heart of the Old Town, Stockholm Cathedral receives many tourists as well as local visitors. The staff noted visitors had an appetite for learning more about the medieval church and wanted to offer an easy way to access information in several different languages. The solution? A web app. Starting out with three tours in Swedish and English the audio guide provides insight into the building of the cathedral, the Protestant Reformation in Sweden and a battle between church and crown.

Receiving payment with unique vouchers

To boost their earnings the cathedral has chosen a guide option with a payment function. Visitors purchase a unique code at the entrance for a small […]

8 03, 2018

New guide app about Kulturväg Skaraborg launched!

2018-03-12T12:20:32+00:00March 8th, 2018|Tags: , , , , |

With Varnhem expanding as a tourist destination, Kulturväg Skaraborg launches a new guide app!

“Feel the air of history and enjoy the magnificent nature as you travel along Kulturväg Skaraborg. Discover the many gems along this trail, which stretches from Karleby, past Hornborga lake and Varnhem, through Vallebygden and coming to an end in Tidan.”

Download the app here: