28 11, 2019
  • IAAPA presentation slide about networking

We crossed the Atlantic to visit Attraction Experts at Expo IAAPA

2019-12-10T15:21:47+00:00November 28th, 2019|Tags: , , , , |

Keeping up to speed with new trends and insights is both important and fun! This autumn OnSpotStory crossed the Atlantic to visit the biggest event for the attractions industry: IAPPA Expo in Orlando.

IAAPA is the leading global conference and fair for attractions, giving its visitors the possibility to meet industry leading suppliers and producers all under the same roof. We got plenty of inspiration at IAAPA and had the opportunity to discover exciting future trends that can be useful both creatively and for content work ahead of us.

Impressive Storytelling Using Modern Neuroscience at The Spy Museum

The overall focus of the fair was how to deliver groundbreaking content and entertainment that meet the demands of customer today […]

5 11, 2019

Personalization – The biggest trend within tourism?

2019-11-05T10:47:43+00:00November 5th, 2019|Tags: , , , , , , |

Today’s visitors expect a personalized experience. When coming to new places, visitors are increasingly seeking out what is unique and tailored, be it a longer vacation or a daytrip. One of the reasons is that we live in an attention economy ­– a society in which we are constantly navigating an abundance of impressions and information. Naturally, our attention is limited and we use it to filter what is important. To stand out it is therefore essential to offer a tailored approach to visitors, displaying high quality, enthusiasm and a technological know-how.

Personalization – What is it and how to do it?

Most people don’t want to waste time running around hunting out tourist attractions or restaurants when they come to a […]

11 04, 2018

A Tale of Two Trends

2018-08-29T11:25:49+00:00April 11th, 2018|Tags: , , , , , , |

1. Custom is King

Museums and tourist destinations continue to offer visitors options that tailor the visit to specific needs and desires. From what we see, customisation will continue to be in high demand. The attention economy we find ourselves in makes us increasingly choosy and our expectations on any experience continue to grow ever higher.

When entering a museum or tourist destination, visitors may encounter certain annoyances such as long queues, being short on time, a mobile phone running out of battery, needing the toilet, not knowing where to start etc. These situations can be overwhelming and digital tools have a clear role in providing assistance, for example via an app in your phone or an audio guide device handed to […]

22 02, 2018

What to say and how to say it?

2018-03-14T14:47:37+00:00February 22nd, 2018|Tags: , , , |

What story do you want to tell and who do you want to reach? What defines a good speaker? How to market a guide once it’s finished?

A fruitful seminar about content today, exchanging ideas and experiences with Järfälla kommun, Solna stad and Stockholms läns museum.

This question was our point of departure, found in the Europeana Impact Playbook:

In an age in which we are overloaded with information but craving for meaning, how do we engage and activate people (with culture)?

Have a look at our guide to content here.