The destination Läckö-Kinnekulle is located in Skaraborg between Sweden’s two biggest lakes, Vänern and Vättern. The area has plenty of beautiful nature to offer, especially for cycling, hiking and paddling. Läckö-Kinnekulle wanted to let tourists explore this fascinating landscape with a new app, catering to both walkers, cyclists, people traveling by car and even paddlers.
Läckö-Kinnekulle had considered the idea of an app before contacting Onspotstory. The destination realised an app could offer significantly more for visitors than their website. Market research was the first step to find out what features visitors did and didn’t want from an app.
It was important to be able to add different tours at different points in time and to cater to different modes of transport, such as walking or car. They also liked the simple yet functional design of OnSpotStory’s apps. Another important function was the event calendar which could be connected to their website’s existing calendar.
Läckö-Kinnekulle knew what they (and their visitors) wanted from the outset and the work on the app got quickly underway. A first version was ready within a couple of weeks, in time for high season. Läckö-Kinnekulle then added content gradually, such as the tour ‘Vraksafari’, a kayak tour where visitors can learn about abandoned shipwrecks in the area.
The event calendar was added to the app, a great way of informing visitors about what is happening in the area. OnSpotStory created a function that regularly updates and syncs the calendar in the app from their EPI. Easy as pie.
We have received very positive response from guests. They like the concept that they can do the tours when it suits them.
Carolina Hellström, Head of Tourism Development, Destination Läckö-Kinnekulle