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So far onspotstory has created 13 blog entries.
16 04, 2018

Holistic thinking at Medelhavsmuseet

2018-04-19T10:24:52+00:00 April 16th, 2018|Tags: , , , , , , |

Friday afternoon offered not only sunshine and Cypriote antiquities, but a good meeting with Mathias Bergendahl at Medelhavsmuseet. The museum is in the process of taking their digital and marketing strategy to the next level. They want to offer visitors an experience with a low threshold, where the different information channels – signs, website, audioguide etc. – interact sensibly and seamlessly, from the first image that meets you as you come into the museum.

Having seen an increase of 33% visitors in the last quarter, the museum is doing something right. Mathias puts it down to a new marketing strategy, coordinated together with the program and exhibition departments. Investing in moving image material, making well-produced films about the museums, […]

11 04, 2018

A Tale of Two Trends

2018-04-13T09:26:45+00:00 April 11th, 2018|Tags: , , , , , , |

1. Custom is King

Museums and tourist destinations continue to offer visitors options that tailor the visit to specific needs and desires. From what we see, customisation will continue to be in high demand. The attention economy we find ourselves in makes us increasingly choosy and our expectations on any experience continue to grow ever higher.

When entering a museum or tourist destination, visitors may encounter certain annoyances such as long queues, being short on time, a mobile phone running out of battery, needing the toilet, not knowing where to start etc. These situations can be overwhelming and digital tools have a clear role in providing assistance, for example via an app in your phone or an audio guide device handed to […]

23 03, 2018

To Beacon or not to Beacon?

2018-04-11T13:25:06+00:00 March 23rd, 2018|Tags: , , , , , |

The idea of improving indoor navigation is a great one and we believe it can assist visitors, improve their experience as well as bypass frustration. Many a time museum-visitors most frequent concern is “Where am I?” or “How do I get to X?” – a concern visitor-centered places want to, and can, respond to.

At our latest seminar, in Lidköping on March 16th, the question of beacons was once again brought up. The interest in this technology never really went away, rather it’s almost as if the small receptors were silently buzzing in the background for museums and other visitor-centered organisations.

First Things First: What Are They?

Beacons are small, wireless locations receptors – easy to hide away – that work with Bluetooth […]

9 03, 2018

Säfstaholm Castle, take us to Trolle-Bonde!

2018-03-12T12:51:53+00:00 March 9th, 2018|Tags: , , |

Friday feeling and a drive inland to Säfstaholm Castle in Vingåker (otherwise known for it’s factory outlet). We were shown around the castle, initially built in 1666, and got intrigued by stories of Trolle-Bonde, who resided here back in the 1800’s.

The castle is mid-renovation and they plan on re-opening to the public in 2019. We look forward to admiring the lovely ceilings again, seeing Trolle-Bonde’s art collection and hearing more about what went down here over the years – perhaps with an audio guide in place 😉

Visit Säfstaholm Castle on Facebook.

8 03, 2018

Workshop: Collecting Social Photo

2018-03-12T15:10:38+00:00 March 8th, 2018|Tags: , , , |

We joined a two-day workshop by Collecting Social Photo hosted by Nordiska museet, about –as the name suggests- collecting social digital photographs, from the perspective of a museum.

  • How do we get a wide and accurate representation of social media photography into the museum archives?
  • What role do museums have in collecting social photos?

The mix of participants; museum professionals, researchers and us (tech providers), from Sweden, Finland, England and Australia was very enjoyable. We split into groups and presented new and exciting ideas, keeping the GDPR regulations and Instagram’s restrictive API in the back of our minds…

For more info about the project, click here.

8 03, 2018

New guide app about Kulturväg Skaraborg launched!

2018-03-12T12:20:32+00:00 March 8th, 2018|Tags: , , , , |

With Varnhem expanding as a tourist destination, Kulturväg Skaraborg launches a new guide app!

“Feel the air of history and enjoy the magnificent nature as you travel along Kulturväg Skaraborg. Discover the many gems along this trail, which stretches from Karleby, past Hornborga lake and Varnhem, through Vallebygden and coming to an end in Tidan.”

Download the app here:

 

6 03, 2018

Runestones, graves and other exciting remains from the Iron Age…

2018-03-08T14:44:07+00:00 March 6th, 2018|Tags: , , , |

Check out the new guide about archaeology in our web app, with four short films produced by OnSpotStory. Get to know the archaeologist Andreas Forsgren from Stiftelsen Kulturmiljövård and see what he digs up!

During this walk, you can learn about the two excavation sites, and six other spots around Hjulsta/Järva, which have a conncetion to the Iron Age.

Welcome to wonder among thousand-year-old runestones, graves, house foundations, and other exciting archaeological remains.

22 02, 2018

What to say and how to say it?

2018-03-14T14:47:37+00:00 February 22nd, 2018|Tags: , , , |

What story do you want to tell and who do you want to reach? What defines a good speaker? How to market a guide once it’s finished?

A fruitful seminar about content today, exchanging ideas and experiences with Järfälla kommun, Solna stad and Stockholms läns museum.

This question was our point of departure, found in the Europeana Impact Playbook:

In an age in which we are overloaded with information but craving for meaning, how do we engage and activate people (with culture)?

Have a look at our guide to content here.