Keeping up to speed with new trends and insights is both important and fun! This autumn OnSpotStory crossed the Atlantic to visit the biggest event for the attractions industry: IAPPA Expo in Orlando.
IAAPA is the leading global conference and fair for attractions, giving its visitors the possibility to meet industry leading suppliers and producers all under the same roof. We got plenty of inspiration at IAAPA and had the opportunity to discover exciting future trends that can be useful both creatively and for content work ahead of us.
Impressive Storytelling Using Modern Neuroscience at The Spy Museum
The overall focus of the fair was how to deliver groundbreaking content and entertainment that meet the demands of customer today from around the world. The best part of the expo was The Spy Museum seminar, which exemplified how to create good dramaturgy in an exhibition using neuroscience as their source.